Search Engine Optimization is your best friend if you use it wisely. It helps with ranking your website on the search engine.
1. It ensures that the search engines understand who you are and what you offer.
2. It convinces them that you are the most credible option for their users.
3. Makes your content deliverable and worthy.
4. Increases visibility when users search-relevant keywords and queries.

Well, if you are not a specialist yourself- doing your own SEO can be a little bit troublesome. Surely there are tempting articles about how to rank good but this becomes a trial and error situation. Those DIY strategies make no use as your business develops or changes. It is better to be safe and opt for SEO services through an expert or an agency.

When you rank organically, you enjoy 24×7 visibility. The SEO world includes very complex algorithms but each of them helps your business’s graph break through the roof!

Focused keyword selection and content strategy mixed with a technically sound website can help you move past your competitors and tap into the new markets. If your website can rank at the top of search engines, you will benefit from a continuous stream of organic traffic that won’t have any click costs coming along. If SEO services are used righteously, traffic won’t stop even when ads aren’t running.

In two words answer- “Definitely, yes.”
No matter what scale your business is running in, SEO is your partner. It is your most basic boost up in the world of the internet. 53% of your total site traffic is organic through the search engines. So create fantastic SEO content and lead the ranking.

There are a few reasons why your business is not ranking on Google.
1. Your site has received a Google Penalty.
2. Your site is fresh and hasn’t built up the required authority to rank itself for competitive search queries.
3. Your content doesn’t match the searcher’s intent, and lacks in-depth analysis or quality compared to other pages.
4. SEO techniques (both on-page SEO and off-page SEO) haven’t been used well.

Of course yes!
The Return on Investment (ROI) varies from industry to industry. If you target the right audience in your business’s industry, ROI comes in effect pretty soon. Remember, when done right, no investment on SEO is bad.

Search Engine Optimization is a process. Some businesses see results within 2months, and some see them after three months or more. It is all about how powerful you make your website’s SEO. Get started on keyword analysis and perform each step right. Use all the SEO techniques that are right for your website, and soon you will notice good results. Probably in a year, your SERP ranking will increase with more focused keywords.

SEO-friendly content does not mean keyword-centric content. There are certain steps to do so and reach your traffic goal. Start with keyword research to determine the different personas of your customer, determine their search intent and format, and lastly, get your on-page SEO to work accordingly.

Firstly, you need to check your analytic data whether your traffic has dropped suddenly or gradually. If it has dropped suddenly-
– Your website has accidentally had noindex tags added.
– Your site might have been removed from the SERPs due to malware.
– Although very unlikely, your site may have been impacted by a manual action.

If it has dropped gradually-
– Your competitors are using a more aggressive SEO strategy than you are.
– Google may have rolled out a core algorithm update that has made other sites gain traffic and rank above yours.

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